Wednesday, February 24, 2010

Dairy farmers empowered providing just in time services & information



Dambadeniya Export village located in Narammala is the largest women own enterprise in Srilanka carrying out fabrication of reed baskets for export packaging in the tea industry.

Dambadeniya Development Foundation is the service arm of the Dambaeniya Export village Ltd act as the implementer of Corporate Social responsibilities of DEPV with a vision of making technologically advanced community in Dambadeniya area.

DDF is mainly concentrate on Youth, Dairy and enterprise development of the area enhancing the effort of the communities to achieve a better lifestyle.

In regard to the Diary .the nation statistics shown that since 1998 where the total annual milk production of the country shown as 14,757,420 against the increased milk production by 2008 which was 17,341,091 that shows a growth of 17% during the past 10 years.[source: national statistics].

The reasons for this slow growth mainly due to lack of just in time services reaching the small dairy farmers resulting low productivity. The surveys carried out at the field level it shows the main factor is low level pregnancy of cows due to improper Artificial insemination and breeding services available just in time. It is well known that once the cow gets to heat the insemination to be carried out within a 12 hour period to ensure the pregnancy , but the farmers missing this opportunity due to lack of communications and reaching the service provider just in time.

The current national artificial performance rates are below the required levels and taking into consideration this Dambadeniya Development Foundation with the experience of Mr. Sunil Rodrigo the Senior Manager of DDF and being an experienced Dairy Technologist created the concept with the assistance of Information and communication technology agency of Srilanka, initiated a pilot project to improve the productivity of the small dairy farmers through ensuring a just in time services by using sms enable communication system with designing a suitable soft ware using the appropriate technology. In this DDF use mobile/CDMA phones, Touch screen computer at the chilling center and developing a web portal with easy access for farmers in three languages.

DDF has implemented this as a pilot project under Partnership Assistence Programme Project,e-Society, Information Communication Technology Agency of Srilanka, in Dambadeniya electorate to evaluate the performance and with the success of this where the aim is to increase the milk production in the pilot area by 50% within the first two years [by 2013].

Shriyananda Rathnayake , Source - DDF futher information - http://edairylanka.blogspot.com

No comments: